“Trust, but verify” is a Russian saying which gained worldwide recognition when Ronald Reagan used this in the context of nuclear disarmament discussions with the Soviet Union. We have seen a lot of change in the years since then. Indeed, the only constant is change. This proverb holds as true today as it did then, and your organization’s data is important to frame in this proverb’s message.
You know that your customers want to be delighted at every location and channel. Unfortunately, it can be difficult to create a consistent experience because customer data is stored in so many different sources.
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